Margaret Barron

2014 Judge

SuperValu Strategic Marketing Manager Margaret Barron

Margaret Barron is Strategic Marketing Manager for SuperValu, Ireland's leading independent supermarket network, a position she has held since 2012. Within Musgrave Retail Partners Ireland she previously served as Retail Marketing Manager for SuperValu, a role she held for three years.

She brings over a decade's high level marketing experience to her role and is responsible for driving the growth and direction of the retailer's marketing initiatives, strategic partnerships, retailer relationships and brand image through fully integrated communications programmes.

Prior to joining SuperValu, Margaret was a Senior Marketing Manager at Heineken Ireland where she was responsible two of the brewer's flagship brands, Coors Light and Murphy's. Her role was focused on ensuring brand strategy was in line with all consumer, shopper and customer requirements. In addition, she developed and implemented the vision and tactical direction for both brands to ensure performance targets were met, and exceeded.

A native of Waterford, Margaret holds a holds a bachelor of Commerce degree from University College Cork, University College Cork.