Introduction

The IAPI ADFX Awards (also known as the Advertising Effectiveness awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets and where the media ran between the 30th June, 2010 and 31st March, 2012. The IAPI Advertising Effectiveness Awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.

The Advertising Effectiveness Awards are based on proven impact on behavourial attitude and promote the role of advertising as an effective and efficient use in the marketing process. The Key criteria for an award win are a great strategic idea, an impactful creative execution, the link between the two and how this was implemented in the plan.

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Previous Guest Speakers

Sir Salman Rushdie

Sir Salman Rushdie was guest speaker at the 2008 awards.

Rushdie began his career as an advertising copywriter. His career as a copywriter included working at Sharp McManus Ltd, then Ogilvy & Mather, then Ayer Barker Hegemann, on and off between 1970 and 1981. His most famous campaigns include the "Naughty But Nice" campaign for fresh cream cakes and the "Adorabubble" campaign for Aero.

Lord David Puttnam

Lord David Puttnam was guest speaker at the 2010 awards.

Puttnam, who was knighted in 1995, is one the UK's most high profile entertainment figures having worked on a number of box office hits like Bugsy Malone, Midnight Express, Chariots of Fire, Local Hero, Memphis Belle, The Killing Fields and The Mission. He is also chairman of the London-based digital agency Profero.

View previous guest speaker - Sir Salman Rushdie View previous guest speaker - Lord David Puttnam